Brainlabs provides a single solution marketing model bringing together technology, biddable agency services and consultancy. Notable clients include leading brands such as Formula1 and TUI.
Founded in 2012, the company has grown organically from one to 240 people in just seven years. It has also been placed 1st in Deloitte’s Tech Track Fast 50, 5th in the Financial Times fastest growing companies in Europe, 5th in the Sunday Times Best Small Companies to Work For, and Master of Marketing Agency of the Year two years in a row.
CEO, Daniel Gilbert, left Google to set up Brainlabs in his parents’ attic, having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach. Since the original Livingbridge investment, Brainlabs has acquired Distilled, a leading SEO agency, and Hanapin, a US-based search marketing agency.
Operating from London and five offices in the US, they work as agency partners, strategic consultants and automation wizards, taking advantage of the hugely expanding performance marketing market, set to grow in the UK and US to £3.3bn by 2021.
I am also excited to welcome Livingbridge as new partners in our business. Having met most mid-market PE firms it was clear to me that Livingbridge stood apart in their understanding of our sector, their ambitions for our business, and their track record of success as a firm.
Brainlabs is a remarkable agency and an example of a robust British business which has grown from the strong UK business ecosystem, with an exciting future ahead. Given the market background, it is businesses like this that will establish the UK as a leader in innovative industries. We are delighted to be working with the team as they look to grow market share, both organically and through M&A.
I’m buzzing. We’re going to hit the ground running and reunite creative and media with a full-service marketing agency built first and foremost around clients who want true partnerships, specialist expertise and market-leading growth. Our plan for the next five years is to build the biggest and best marketing agency in the UK. On a thirty-year view it’s going to be the best marketing agency in the world.