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Brainlabs acquires international Amazon agency Molzi

  • Related sector Services
  • Investment status Realised
  • Related company Brainlabs
Digital marketing experts Brainlabs have today announced their latest addition to the agency, the full-service Amazon specialist, Molzi. The move is Brainlabs’ third acquisition this year.

Known for its industry-leading expertise in Google and Facebook advertising, the further inclusion of widely in-demand Amazon capability elevates the Brainlabs group to a leader across all three giants of the digital advertising triopoly.

As an Amazon preferred partner, Molzi has experienced exceptional growth since its inception in 2017 under the leadership of Founder and CEO Chris Mole. In particular, 2020 saw Molzi double the size of its team to 70+ as ecommerce became the big winner of lockdown. The Molzi team are now located across the UK, Spain, Hong Kong and Brazil and support such clients as Church & Dwight with a full-suite of services designed for world-class ecommerce results.

With the support of Brainlabs’ global leadership team, Molzi will continue to expand its international footprint and develop innovative service offerings for Amazon and additional Marketplaces. Brainlabs also intends to drive increased investment into engineering to fuel scale and efficiency on Amazon, in line with the combined group’s core vision. Molzi becomes Brainlabs’ specialist eCommerce arm and will continue to be led by Chris Mole, initially via the sub-brand “Molzi by Brainlabs” before full integration.

Brainlabs was founded in 2012 with a goal of changing the future of advertising. Through its scientific approach and client-centric model, the business has grown from 1 to 500 people, placing 1st in Deloitte’s Tech Track Fast 50 and 4th in the Financial Times fastest-growing companies, serving top brands including Mars, Adidas and Formula 1. In 2019, Brainlabs secured investment from private equity firm Livingbridge to support an accelerated growth strategy. The agency’s footprint spans the UK, North America and APAC.

Dan Gilbert, Global CEO of Brainlabs, commented:

“I’m super excited to welcome Chris and the Molzi team to Brainlabs. I don’t need to ask Alexa to know that adding Molzi’s Amazon and retail specialism to our Google and Facebook prowess puts us in ‘prime’ position to continue our mission — to become the number one media agency in the world.”

Chris Mole, CEO & Founder of Molzi, added: “Over the past 12 months we’ve been courted by a number of businesses looking to expand their portfolio off the back of last year’s eCommerce boom. It’s not until we met Brainlabs when we got ‘the feeling’ we’d met our perfect match. The culture at Molzi is about ambition, determination and transparency. We want to be the leading global marketplace agency. We want to get better as well as getting bigger, and Brainlabs share these goals. We’re excited to be part of the world’s smartest digital agency; and bring even more success to our clients across the world.”