INVESTMENT YEAR
2007
REALISATION YEAR
2014
SECTOR
Healthcare & education
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Supplier and distributor of medical products

Williams Medical distributes consumables such as disposable gloves, equipment and pharmaceuticals to doctors’ surgeries.

We invested to support the restructuring of the management team to allow Hugh Harmer to take on a more strategic role at the company and develop the firm’s customer acquisition and retention strategy.

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The right tools for growth

Customer acquisition & retention
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We supported the investment in a bespoke CRM system to identify individual customer segments and tailoring its sales and marketing to suit them. We also guided the development of an omni-channel approach by making it easy for GPs and practice staff to order whenever and however they wanted to – on a personalised web portal or on the phone to the customer services team.

Williams Medical Supplies timeline

2007 Livingbridge invest
2011 Undertakes customer segmentation review
2012 Appoints new CEO
2014 Livingbridge realises investment

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