INVESTMENT YEAR
2006
REALISATION YEAR
2011
SECTOR
Consumer
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Online cycling retailer

Wiggle is a European online sports retailer, selling cycle, run, swim and outdoor equipment and apparel.

We invested to help the founder focus on the triathlon market, strengthen Wiggle’s management team and implement an international expansion strategy to over 80 countries worldwide.

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The right tools for growth

Talent
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We introduced a new Merchandise Director, Chair and Finance Director as well as new CEO to support the company during its growth.

Internationalisation
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We helped wiggle to navigate international expansion, including the complexities of local languages, currency conversions, payment gateways, customs clearances and logistical challenges, and by 2012 Wiggle was shipping to 80 countries from its Portsmouth warehouse.

Wiggle timeline

1999 Wiggle founded
2004 Launches own brand cycle product
2006 Livingbridge invests
2009 Appoints new CEO
2011 Livingbridge realises investment