Wiggle is a European online sports retailer, selling cycle, run, swim and outdoor equipment and apparel.
We invested to help the founder focus on the triathlon market, strengthen Wiggle’s management team and implement an international expansion strategy to over 80 countries worldwide.
Wiggle’s success was possible because, hand in hand with the founders, we built a team to make the most of the opportunity. Trailblazing throws up problems to solve without the luxury of someone to copy. What a joy to solve problems working with friends.
I’d taken the business as far as it could go without external investment. I thought my only options were to carry on as before or to sell the company and disappear, until I met Livingbridge. They gave me the backing I needed to take the business to a completely new level, while holding onto majority control.
We could have external investment but still remain in the company, with majority control. I didn’t want to exit just yet and still had things I wanted to do and prove.