INVESTMENT YEAR
2012
REALISATION YEAR
2018
SECTOR
Consumer
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Vietnamese restaurant group

Pho serves traditional Vietnamese food in an informal and casual environment. It specialises in Vietnam’s national dish, pho, a tasty and nutritious noodle soup. The menu also offers other authentically prepared Vietnamese dishes, coffees, beers and fruit juices.

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Rolling out authentic Vietnamese food across the UK

Stephen and Juliette Wall set up Pho after travelling to Vietnam and being inspired by the culture and cuisine. They opened the first restaurant on St. John Street, Clerkenwell, London, in June 2005.

Livingbridge’s investment is supporting the founders as they continue to grow and develop the business. Since our investment Pho has already grown from seven sites to 27 and has become a highly sought after brand in the fast casual restaurant market.

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Pho timeline

2005 First restaurant opens in Clerkenwell
2012 Pho wins ‘Best emerging concept’ at Retailer of the Year Awards
2012 Livingbridge invest
2013 Pho opens in Birmingham
2014 12th site at St Paul's opens
2015 15th site opens in Manchester
2017 21st site opens in Kingston
2018 Livingbridge realise investment

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