INVESTMENT YEAR
2007
REALISATION YEAR
2013
SECTOR
Consumer
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Online beach holiday retailer

On the Beach is an online retailer for beach holidays, where consumers could dynamically package their own holiday from a vast selection of flights and hotels, founded by Simon Cooper. Before our investment, the company was causing a stir in the traditional travel market through its dynamic online operating model – offering consumers a wide selection of flights and over 30,000 hotels from which they could self-build their own holiday.

We started working with Simon to build a management team that really understood the travel industry and so could hit the ground running. As well as building the team, we also brought in some much-needed performance disciplines that lay the foundations for a high-performing business: excellent management information, rigorous measurement, clear decision-making and accountability, and more structured lines of communication.

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From the start of the journey together
£78m
sales in 2007
to the company at realisation
£280m
sales in 2013

The right tools for growth

Talent
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We scoured our extensive network for the right people and brought in John Donaldson, from Thomas Cook and Laterooms, as Chairman and David Scowsill, formerly CEO of Opodo, as a non-Executive Director. We then made three further crucial hires in CFO Wendy Parry, Marketing Director Alistair Daly from lastminute.com and Jonathan Smith from moneysupermarket as Chief Technology Officer.

Tech enablement
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We guided the move of all IT in house, allowing strategic decisions to be made and executed quickly and efficiently to keep up with the growing demand for the business.

On the Beach timeline

2004 On the Beach founded
2006 Launches website
2007 Livingbridge invests
2007 Appoints Marketing Director, CFO, Chairman and Non-Executive Director
2009 Appoints CTO
2010 Moves IT in-house
2013 Livingbridge realises investment
2016 Simon Cooper awarded North West Chief Executive of the Year

Case study: On the Beach

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