Occam (now “Edit”) provides a range of outsourced data services including data processing, database development and management as well as data analysis, to the charity and commercial sectors. Occam’s clients have included Eurostar, Royal Bank of Scotland, the Ministry of Defence, Kia Motors UK, GlaxoSmithKline, Oxfam and the British Heart Foundation.
Our investment supported Occam through a turbulent period due to changes in market condition, the financial crisis, and data/data processing becoming increasingly more commoditised. We worked alongside Occam’s core leadership team to focus the business on new ways to accelerate growth, including the ‘Zebra’ initiative, which used data from customers to create a new strategy around product and service offering. The Zebra strategy ultimately saw Occam become a leader in its field.
The right tools for growth
We introduced a Sales Director to help the board understand the challenges the business was facing and how critical the rapidly changing market conditions were. We also supported the board in appointing James Bagan to MD, who together with Ian Williamson, the chair and Pete Clarke of Livingbridge set about developing a new strategy for the business, the initiative that became known as Zebra.
We guided the company through the development of the Zebra initiative, which identified what the key customer data-led marketing challenges were, then combined a cherry-picked set of components across the business – from technology and software production to a piece of consultancy or a person.
Speak to the team
Related posts
Sionic accelerates its strategic ambition, announcing ‘pace-setter’ Mark Humphries as its new Chairman
Posted
Livingbridge announces sale of The Up Group
Posted
Livingbridge announces sale of Ten10
Posted
Carousel Logistics CEO ‘hands over the baton’ as company enters new phase of growth
Posted
