INVESTMENT YEAR
2013
REALISATION YEAR
2015
SECTOR
Consumer
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Online bathroom retailer

Luxury for Less designs and sources its own products, supplying direct to consumers online, through its website Bathempire.com, now rebranded as soak.com.

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A well designed growth plan for an entrepreneurial business
  • Following our investment the business moved into new premises, more than doubling the size of its previous base. This provided it with the capacity to handle the growth in product range and activity.
  • The sale to Wolseley, one of the world’s largest trade distributor of plumbing and heating products, and a leading supplier of building materials, allowed the team to accelerate growth plans internationally. Matt Upton, Livingbridge, said at the time of the sale, “We have enjoyed working with a capable and developing management team in delivering very strong growth whilst continuing to invest in the platform, which will see the business well positioned for the next phase of development.”
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Luxury for Less timeline

2006 Business founded by Chris Li and Vicky Wang
2012 The business is recognised as Small Online Business of the Year at the National Business Awards
2013 Livingbridge invests
2014 Luxury for Less Ltd is named No.64 on The Sunday Times fastest growing private company 2014
2014 Continued focus on building the team to enable founder succession and investment in the platform to support ongoing revenue growth
2015 Luxury for Less Ltd is sold to Wolseley
2016 Bathempire.com rebrands as soak.com

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