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Short-haul beach holiday provider

loveholidays, the short-haul beach holiday provider headquartered in London, is the fastest growing OTA in the UK.

Founded by Alex Francis and Jonny Marsh in 2012 and now a team of 239, loveholidays allows customers to create bespoke holidays through ‘discovery search’. Their ‘build your own holiday’ travel packages inspire customers to filter by the attributes that matter to them, rather than requiring them to start with where and when. loveholidays are the 4th largest ATOL holder.

With a focus on the Mediterranean and the Canary Islands, loveholidays plans to increase their market share and expand into other international source markets and launch new products.

UK holiday spending is growing, with outbound travel maintaining a c.70% share of total spend, and online dynamic packaged holidays accounting for £3bn of holiday spend in 2017.

Livingbridge invested in loveholidays in 2018 to support further growth through customer acquisition. Alongside this, Livingbridge is working with the business to support further product innovation as well as category expansion.

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The right tools for growth


We worked with loveholidays to develop a world class management team with a number of key new appointments. This has included: Donat Rétif, CEO, bringing strong international experience and expertise in delivering growth strategies at Meteogroup, Truvo, and Verizon; Michael Jones, Group CTO, who worked in similar roles at fast-growth businesses Zoopla Group and Uswitch; Alan Murray, CMO, a travel marketing expert with previous roles at and Rental Cars; and Duncan Tatton-Brown, Chair, formerly the CFO at Ocado and currently NED at Cazoo and Trainline.’


Customer acquisition & retention

Our growth acceleration team has supported loveholidays to build out their conversion rate optimization team and marketing function to facilitate growth.