loveholidays, the short-haul beach holiday provider headquartered in London, is the fastest growing OTA in the UK.
Founded by Alex Francis and Jonny Marsh in 2012 and now a team of 140, loveholidays allows customers to create bespoke holidays through ‘discovery search’. Their ‘build your own holiday’ travel packages inspire customers to filter by the attributes that matter to them, rather than requiring them to start with where and when. loveholidays are the 6th largest ATOL holder.
With a focus on the Mediterranean and the Canary Islands, loveholidays plans to increase their market share and expand into other international source markets.
UK holiday spending is growing, with outbound travel maintaining a c.70% share of total spend, and online dynamic packaged holidays accounting for £3bn of holiday spend in 2017.
Livingbridge invested in loveholidays in 2018 to support further growth through customer acquisition and driving repeat booking rates. Alongside this, Livingbridge is working with the business to support further product innovation as well as category expansion.
When choosing a partner to help grow our business, Livingbridge was the obvious choice, given their clear entrepreneurial and cultural fit plus their longstanding track record of backing other high growth online travel companies. We look forward to working with them and growing the business over the coming years.