INVESTMENT YEAR
2010
REALISATION YEAR
2014
SECTOR
Services
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Provider of marketing workflow systems

Inspired Thinking Group (now teamitg) provides services that help marketing departments operate more efficiently by improving their campaign planning, content control and print management.

The acquisition enabled the business to enter the fast-growing market of workflow management systems, introducing additional innovative services to their customers.

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From the start of the journey together
£14m
sales in 2010
to realisation
£43m
sales in 2013

The right tools for growth

M&A
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We supported management in its acquisition of Total Marketing Service whose workflow software sits at the heart of the Media Centre platform, a cloud-based technology which allows clients to manage their marketing operations in real-time on any device.

Talent
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We sourced a Finance Director to support the senior team through the company’s growth.

For now and for the future

ITG continues to grow, expanding into office space in Birmingham to accommodate more than 350 staff. It has also acquired big data company, Creator, and won two Technology Innovator Awards for ‘Best Technology-Focused Marketing Services Company’ and ‘Best Proprietary Marketing Software’ for Media Centre.

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Inspired Thinking Group timeline

2009 Inspired Thinking Group founded
2010 Livingbridge invests
2010 Acquires Total Marketing Service LLP
2012 Appoints Finance director
2014 Livingbridge realises investment