INVESTMENT YEAR
2010
REALISATION YEAR
2011
SECTOR
Consumer
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Online personalised gift retailer

A leading online retailer selling personalised and unique gifts. Established in 2005, the business started with just one product, a personalised calendar. It now sells over 4,000 items ranging from personalised cards, notebooks, mugs and chocolate to non-personalised items for general gifting. The business expanded its product range during investment, with Adam Holloway, partner at Livingbridge, commenting at exit, “John and Giles anticipated the growth of the personalised gifting market and did a brilliant job in building Getting Personal to where it is today. Over the last 12 months we have strengthened the marketing mix, launched new products including photo upload and upgraded the website.” Sales increased from £9.5m to £11.5m in the 12 months to April 2011.

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Getting Personal timeline

2005 Business established in South Manchester by John Smith and Giles Harridge
2010 Livingbridge Invests
2010 Chairman and finance director appointed
2011 Marketing director appointed
2011 Sold to Card Factory