INVESTMENT YEAR
2016
SECTOR
Technology
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Email signature software provider

Exclaimer is the leading global provider of email signature software. The business was founded in 2000 and today provides software to over 25,000 customers in more than 150 countries, including blue-chip firms such as the BBC, Audi, Sony and Fidelity.

Exclaimer is an accredited Microsoft Gold partner and provides both on-premise and cloud-based solutions for Office 365, G Suite and Microsoft Exchange. Exclaimer’s software facilitates centralised signature management, giving users complete flexibility and control over email signatures and disclaimers. This helps to ensure regulatory compliance while also enabling consistent brand promotion and innovative marketing campaigns.

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From the start of our journey
60
employees
2m
users
to the company today
100
employees
75m
users
Building the best
Featured in The Sunday Times WorldFirst SME Export Track 100 2019 Awarded a Queen's Award for Enterprise in International Trade 2020 Featured in The Sunday Times Profit Track 100 2020

The right tools for growth

Talent
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Our in-house talent team worked closely with Exclaimer to augment its senior team at pace. Since completion, we have introduced a Chairman, CEO, CFO, CMO and CTO, enabling the founders to step back from the business.

Customer acquisition & retention
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We helped Exclaimer to successfully extended their product offering to G Suite, serving a broader customer base, and continues to experience significant growth as the market shifts to Cloud. The team has maintained their focus on enhancing product features, supporting customer satisfaction and retention.

Internationalisation
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We supported Exclaimer opening a US office in 2019, and the company has continued to grow their staff base outside the UK as the platform grows internationally. The business serves customers across the world and has expanded their data centre footprint for optimal customer service.

Data & insight
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We supported Exclaimer with developing a data insight platform allowing management to analyse data and monitor the business, tracking indicators such as sales team activity, return on marketing efforts, and customer satisfaction.