INVESTMENT YEAR
2010
REALISATION YEAR
2013
SECTOR
Consumer
DOWNLOAD FACT SHEET
Download PDF
Ticket distributor

Encore Tickets sells and distributes theatre and attraction tickets. Founded in 2000 by John Wales and Ashley Herman, Encore saw consistent, organic growth year on year – and by 2010, was ready to capitalise on and strengthen its market-leading position.

We invested in Encore to support the expansions of the management team and engage in a key acquisition to acceleration growth by increasing market share.

left motif right motif
From the start of the journey together
75
full-time employees
to realisation
200
full-time employees

The right tools for growth

Talent
icon

We helped to develop a top tier executive team with the addition of a Chairman, a Finance Director, a CTO and a Head of Online Consumer.

M&A
icon

We sourced the acquisition of West End Theatre Bookings to bring together the two fastest-growing ticket companies in the market, guaranteeing Encore’s market share.

Tech enablement
icon

We supported the business to invest substantially in IT, including new web trading and ticketing platforms, which allowed them to grow rapidly online.

Encore timeline

2000 Encore founded
2006 Acquires Advanced Box Office
2008 Acquires of Capital Breaks
2009 Relocates to new offices in Holborn
2010 Livingbridge invests
2011 Acquires West End Theatre Bookings
2013 Livingbridge realises investment