Encore Tickets sells and distributes theatre and attraction tickets. Founded in 2000 by John Wales and Ashley Herman, Encore saw consistent, organic growth year on year – and by 2010, was ready to capitalise on and strengthen its market-leading position.
We invested in Encore to support the expansions of the management team and engage in a key acquisition to acceleration growth by increasing market share.
The right tools for growth
We helped to develop a top tier executive team with the addition of a Chairman, a Finance Director, a CTO and a Head of Online Consumer.
We sourced the acquisition of West End Theatre Bookings to bring together the two fastest-growing ticket companies in the market, guaranteeing Encore’s market share.
We supported the business to invest substantially in IT, including new web trading and ticketing platforms, which allowed them to grow rapidly online.
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