INVESTMENT YEAR
2006
REALISATION YEAR
2017
SECTOR
Consumer
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Quality British casual clothing

Crew Clothing Company is a British clothing brand with a wide range of active, outdoor and casual wear for men and women. Its heritage is in its south-coast roots, having been started in the back of a windsurfing school in Salcombe in 1993 by managing director, Alastair Parker-Swift.

Livingbridge’s investment enabled the brand to grow and evolve into the premium active and casual wear retailer, while still retaining its unique heritage and position.

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From the start of the journey together
34
stores
to realisation
80
stores

The right tools for growth

Talent
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We introduced an experienced Chair and a new Finance Director, which was supported by investment in design, marketing and merchandising expertise recruitment.

Data & Insight
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We supported internal analysis and reporting functions with the implementation of daily metric reporting and KPI reports to keep the business working towards it goals and to make strategic decisions from dynamic perspective.

Roll out
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We enabled the expansion of retail stores culminating in 80 stores nationwide during our investment.

Crew Clothing Co. Timeline

1993 Opens first retail site in Salcombe
1994 Produces designs for England Polo team and the Cartier International Polo event
1995 Opens first office in New Kings Road, London
2006 Livingbridge invests
2006 Appoints Chair and Finance Director
2008 Sales forecast to exceed £20m. Approaching 50 retail sites
2016 Opens 75th store
2017 Livingbridge realises investment

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