Crew Clothing Company is a British clothing brand with a wide range of active, outdoor and casual wear for men and women. Its heritage is in its south-coast roots, having been started in the back of a windsurfing school in Salcombe in 1993 by managing director, Alastair Parker-Swift.
Livingbridge’s investment enabled the brand to grow and evolve into the premium active and casual wear retailer, while still retaining its unique heritage and position.
The right tools for growth
We introduced an experienced Chair and a new Finance Director, which was supported by investment in design, marketing and merchandising expertise recruitment.
We supported internal analysis and reporting functions with the implementation of daily metric reporting and KPI reports to keep the business working towards it goals and to make strategic decisions from dynamic perspective.
We enabled the expansion of retail stores culminating in 80 stores nationwide during our investment.
