Crew Clothing Company is a British clothing brand with a wide range of active, outdoor and casual wear for men and women. Its heritage is in its south-coast roots, having been started in the back of a windsurfing school in Salcombe in 1993 by managing director, Alastair Parker-Swift.
Livingbridge’s investment enabled the brand to grow and evolve into the premium active and casual wear retailer, while still retaining its unique heritage and position.
I was obviously staying on and I wanted a partner, not just a bank and an overdraft. So it wasn’t just about the payday, but a relationship that needed to last.
Founder, Crew Clothing Co.
I can honestly say that when we agreed the deal, it was everything I hoped it would be. When you’re an owner and founder of a business for 14 years, and living and breathing it is all you’ve done, releasing any equity is a very difficult decision – but I’ve never looked back. A good deal is when both parties go away thinking they got a good deal.
Founder , Crew Clothing Co.