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Online heating oil retailer

BoilerJuice was founded by a group of friends in 2004 with the aim of making ordering heating oil easier, cheaper and more convenient. The website matches customer orders with supplier capacity in local areas, encouraging competitive prices. As a result, suppliers maximise volumes and optimise deliveries.

Our investment is supporting BoilerJuice to expand throughout the UK, to develop its technology, supplier network and to improve customer service.

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Customer Trustpilot reviews rate BoilerJuice as excellent

The right tools for growth

Tech enablement

We helped the business plan for a transformation of its technology infrastructure. The company’s IT roadmap set out a phased approach to moving much of its infrastructure into the cloud, giving more room for scaling up the business, and to implementing new data and analytics capabilities, to generate a much better understanding of customers. In the six months after our work, BoilerJuice’s new customers increased 83% year-on-year.


We facilitated the hiring of a new chief executive to support founder transition and to assist in the development of the growth strategy.

Customer acquisition & retention

We helped to drive customer acquisition through greater understanding of customer lifetime value and improved efficiency in PPC activity. In the six months after our work BoilerJuice experienced an 83% year-on-year increase in new customers, and a local-focused customer acquisitions strategy boosted customer numbers by 50% in just two years.

BoilerJuice timeline

2004 BoilerJuice founded
2016 Livingbridge invests
2016 Records more than 10 million customer quotes through the BoilerJuice platform
2017 Appoints new Chief Executive Officer, Lee Cowles
2017 Over 1 billion litres sold through the BoilerJuice platform
2018 40,000+ Customer Trustpilot reviews rate BoilerJuice as excellent
2019 Launches ‘Connected’, a new utility style proposition, connecting oil households as if on a mains supply
2019 Acquires Hastel Limited, a leading manufacturer of wireless remote monitoring