Americana

Americana is a fashion operator, specialising in streetwear and lifestyle brands, namely Bench and Hooch. The brands are backed by Nayaf Marar and Simon Hauge, two talents in the fashion space, and are renowned for being worn by the likes of Robbie Williams and Oasis.

Livingbridge invested to differentiate and develop each brands’ strategy to avoid brand confusion, and to contribute towards the growth acceleration of the group as a whole.