by Lydia Kalia Webinar: Dave Kirby discusses how your business can create a customer acquisition engine Home > Videos > Webinar: Dave Kirby discusses how your busine… Dave Kirby talks us through customer lifetime value, how making marketing a profit centre rather than a cost centre https://www.youtube.com/watch?v=iS12TxrO0g0 Creating a customer acquisition engine In this webinar, David Kirby talks us through how to understand the real lifetime value of your customers, how this enables marketing to become a profit centre rather than a cost centre, and what it could mean for your business.