by Dave Kirby

Webinar: Dave Kirby discusses how your business can create a customer acquisition engine

Dave Kirby talks us through customer lifetime value, how making marketing a profit centre rather than a cost centre
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Creating a customer acquisition engine

In this webinar, David Kirby talks us through how to understand the real lifetime value of your customers, how this enables marketing to become a profit centre rather than a cost centre, and what it could mean for your business.