The Brexit staycation boom and a rise in international visitors helped drive bookings at Sykes Holiday Cottages by 22% during 2017.
We invested in the independent holiday home provider in 2015.
Last year saw the business serve more than a million travellers for the first time as Brits increasingly chose to enjoy the best of the UK.
Meanwhile the weak sterling also helped attract more overseas visitors, with bookings from outside the UK up 7% during the year.
And the Chester-based firm expects the trends to continue into 2018 after January 7 – dubbed Staycation Sunday – set records as the 26-year-old company’s most popular booking day ever.
Graham Donoghue, chief executive of Sykes Holiday Cottages, said bookings were driven by a growing appetite for experience-based mini-breaks and increasing demand for unique properties like yurts.
“Staycations and glamping trips aren’t new, but the weakness of the pound after the EU referendum and the shift towards taking more, shorter breaks really helped British holidaymakers focus more on making the most out of any downtime they have.
“Unique accommodation like yurts, log cabins and shepherds’ huts are increasingly popular, and we expect this trend to continue into 2018 as even more holidaymakers begin to realise that they can enjoy unique experiences without compromising on comfort.”
Sykes Holiday Cottages now offers more than 10,000 holiday homes across the UK and Ireland.
Visit http://www.sykescottages.co.uk to explore.