Premium sweet and savoury biscuit manufacturer, Thomas Fudge's, has been acquired by Burton's Biscuits. For Burton's biscuits, this is an important milestone in their strategy of putting great baking at the heart of everything they do, with the objective of building partnerships and delivering growth through the baking of great biscuits for customers and consumers.
The premium sector is one of the fastest-growing in the biscuit category as growing numbers of consumers are seeking indulgence delivered by provenance, high-quality ingredients and engaging textures.
Nick Field, Burton’s Biscuit Co.’s CEO, commented:
"The acquisition of the Dorset-based premium biscuit supplier represents a continued commitment and investment by Burton’s to extend our capability and bring new and exciting products to market in both the sweet and savoury premium segments."
"Thomas Fudge’s is a great business with a fantastic portfolio of premium products and baking expertise handed down through generations. The bakery provides a hugely complementary production capability to Burton’s own bakeries, extending into the more premium and artisanal end of the category with their branded, retailer brand and Marmite products baked under licence. We are excited about the opportunity to develop these three important pillars and look forward to working with our retail partners to drive growth through innovation and excitement in the category.”
Emma Davies, Thomas Fudge’s CEO, commented:
“We’re really excited about becoming part of the Burton’s family as we enter our next phase of development as a business and would like to thank Livingbridge for their support in our growth in recent years.”
Louise Kingston, Livingbridge, commented:
“We’ve enjoyed working with the team at Thomas Fudge's over the last few years, helping to strengthen the management team and revamp the brand last year. We think the brand has enormous potential and wish them well as they embark on the next stage of their growth journey.”