Superbike was founded in 2010 as a digital-first business which combines retail and sourcing online with a physical showroom operation in Macclesfield, Cheshire. It has grown to become the UK's largest independent supplier of used motorcycles.
Superbike offers an extensive range of financing offers for its customers through its Superbikeloans.co.uk business, the UK’s leading finance broker in the motorcycle market.
We invested to support Superbike’s plans to accelerate growth through the opening of a new site in the South of England, increased marketing initiatives, more opportunities for staff and providing new added value services for its loyal customer base.
Since our investment, we have worked with management to develop a strategy for better understanding target customers, including primary research to size and segment the market, and an online analysis to identify potential areas of demand and supply.
This work has enabled management to build a clear picture of its target customer segments, their attitudes and purchasing behaviours. We are now supporting Superbike Factory in developing potential strategies to address a wider set of customers, and to accelerate growth.
“Livingbridge’s experience in helping high-growth, digitally focused retailers become clear industry leaders made them the natural choice for us when we sought to take the business up a gear. We have built a strong and scalable business and Livingbridge is the ideal partner for the next stage of our journey.”
Scott Behrens, Founder and Managing Director at Superbike
Shortlisted for Insider Media's Deal of the Year Award