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Short-haul beach holiday provider

loveholidays, the short-haul beach holiday provider headquartered in London, is the fastest growing OTA in the UK. Founded by Alex Francis and Jonny Marsh in 2012 and now a team of 140, loveholidays allows customers to create bespoke holidays through ‘discovery search’ inspiring customers to filter by the attributes that matter to them, rather than requiring them to start with where and when. loveholidays are the 6th largest ATOL holder.

UK holiday spending is growing, with outbound travel maintaining a c.70% share of total spend, and online dynamic packaged holidays accounting for £3bn of holiday spend in 2017.

Livingbridge invested in loveholidays in 2018 to support further growth through customer acquisition and driving repeat booking rates. Alongside this, Livingbridge is working with the business to support further product innovation as well as category expansion.  


“When choosing a partner to help grow our business, Livingbridge was the obvious choice, given their clear entrepreneurial and cultural fit plus their longstanding track record of backing other high growth online travel companies. We look forward to working with them and growing the business over the coming years.”

 Alex Francis, CEO 




Business founded


loveholidays is named the second fastest growing private company in the UK by the Sunday Times Virgin Fast Track 100


Livingbridge invest in loveholidays


Richard Prosser appointed as chairman