Founded by chief executive, Adam Frisby, in his bedroom in 2013, In The Style is a trend-led, fast growing fashion e-tailer. Its popularity has been driven, in part, by the business’ royalty-based collaborations with celebrities and fashion influencers including E4’s Binky Felstead, MTV’s Charlotte Crosby and ITVBe’s Billie Faiers along with one of the UK’s leading fashion bloggers Sarah Ashcroft.
The Manchester-based business has a social-first marketing strategy that has seen it build strong brand awareness with over 1.4 million direct followers on social media, alongside a wider social media reach of almost 20m via its celebrity collaborators.
Following an impressive year for In The Style, in which sales more than doubled to £15m, Livingbridge invested in 2017 to support the business in scaling up its operations. This will involve making significant upgrades in IT and infrastructure, growing the team with senior appointments in IT, finance and marketing, expanding its warehouse operations and moving into international markets in America and Australia. The group is targeting revenues in excess of £50m within three years.
“I am delighted to have secured this investment from Livingbridge. They are a great investor who understand fast growing businesses in our industry. I’m incredibly excited about the journey we are on.”
Adam Frisby, Founder
In The Style founded
COO and CMO appointed