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In The Style announces two senior appointments

In the style

In The Style, the fast growing online fashion e-tailer backed by Livingbridge, today announces two senior appointments to support the business’s continued rapid growth following our investment May 2017.

Paul Masters will join as Chief Operating Officer and Dane Stanley as Chief Marketing Officer.


Paul masters


Paul Masters has a long career in senior positions in fast fashion, retail and brands. From 2015-June 2017 he was Chief Financial Officer of Missguided.  Prior to that he served as CEO and CFO of Americana and was Director, Group Finance of Umbro. 


Dane 1


Dane Stanley has a career in marketing with retail and financial services companies spanning 18 years. Most recently, he has been Global Marketing Director at Missguided and prior to that he held senior roles in marketing and e-commerce at Woodhouse, The Co-operative Group and Travelex. 

Commenting on the appointments, Adam Frisby, Founder, said:

“I am delighted to announce the appointment of Paul and Dane. In The Style has very ambitious growth plans and this is a huge step in the right direction for us. They both come with fantastic experience and I have no doubt they will play a huge role in supporting the exciting plans we have.  I look forward to them starting in due course. ”



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