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In The Style's Adam Frisby named in Drapers' 30 under 30

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Adam Frisby, CEO and founder of In The Style, the online fast-fashion retailer backed by Livingbridge, has been featured in Drapers' 30 under 30 2018

The list, part of the Drapers Next Generation project, profiles thirty rising stars from across the fashion industry, selected in recognition of what they have already contributed to the industry and their potential to make their mark in the future.


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Adam Frisby founded In The Style from his bedroom in 2013. The Manchester-based business has since grown quickly thanks to its successful social media marketing strategy using celebrity collaborators and influencers, including E4’s Binky Felstead, MTV’s Charlotte Crosby and ITVBe’s Billie Faiers, to reach its target market. 

We invested in April 2017 to help fund In The Style’s expansion plans including new hires and a move into international markets in America and Australia.

Adam's recognition in the 30 under 30 list follows last month's news that In The Style was named in the Sunday Times Fast Track Ones to Watch 10.


Read Adam's profile in Drapers here.






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