With the high-profile security breaches that occurred in 2018, Simon speaks to Business cloud about why businesses will start to take data ownership more seriously in 2019.
The introduction of GDPR was a watershed moment for companies, and caused them to sit up and take stock of all the data they were accumulating about their customers.
Major cyber security breaches this year, such as the Marriott and British Airways hacks, demonstrate that no business is immune. Companies will be acutely aware that their data could be targeted by hackers, and will only want to store information that is of importance.
In light of this, Simon predicts that in 2019 businesses will be devoting considerable resources to cyber prevention rather than risk facing fines and dents to their reputation.
As the value and risk in holding data is considered, businesses will be looking to identify and understand which data will provide them with valuable insights and which is ineffective.
For this they will need tech solutions that can process and analyse this data at speed, so investment in these technologies should be at an all-time high.
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