"As the demand for service-logistics continues to grow, it is important that we provide the right technology, network and services that our clients need. By utilising our established technology infrastructure, we can connect the two companies easily, bringing huge benefits to clients and staff alike. We have a great foundation to work from and we look forward to working with BDA and building on our extensive experience together."
Graham Martin, CEO of Carousel
The deal strengthens Carousel’s position across Europe, supporting its mission to become the number one choice for high performance industries in the high-value, time critical aftermarket parts services sector.
The combined group now offers clients a wider service portfolio and, through dedicated air-bridges, an extended network servicing the Netherlands, Ireland and the UK.
Benefits to clients
The deal brings attractive benefits to both companies’ clients. Utilising Carousel’s proprietary technology platform, Gateway, clients have access to all available transport data from across their supply chain. Direct ERP integration has been a key development focus for Carousel, adding transparency and control for clients seeking high-performance service solutions for their aftermarket business.
Aside from data-enabled visibility, security and control, the acquisition also adds extended transport lanes to the existing air and road network, as well as agile next-day parcel and pallet options and personalised warehousing services.
The growing group of companies
This is Carousel’s third acquisition since 2016 and this deal will increase company revenues by more than 50%. The deal is the largest in its history and showcases the success of the corporate strategy pipeline we helped Carousel to develop following our investment in 2013.
BDA will be integrated and rebranded as Carousel to reflect its position within the wider group of companies. Kevin Turner will remain as Managing Director of the air-bridge division and BDA’s operations, locations and account management teams, will remain unchanged.
Graham Martin, CEO of Carousel, said:
“With an impressive client portfolio and high service levels we have admired BDA for some time, particularly because they share in our belief for delivering exceptional service solutions for situations.
“As the demand for service-logistics continues to grow, it is important that we provide the right technology, network and services that our clients need. By utilising our established technology infrastructure, we can connect the two companies easily, bringing huge benefits to clients and staff alike. We have a great foundation to work from and we look forward to working with BDA and building on our extensive experience together.”
Kevin Turner, BDA group managing director, said:
“The way in which Carousel has grown so dramatically, has been really impressive to watch in recent years. With a mutual recognition of one another’s strengths, we have held Carousel’s market-leading service and technology platform in high regard for some time, while Carousel has recognised the strength of our infrastructure and client relationships.
“In joining the wider group of companies, we can extend our service portfolio and offer agile technologies, all for benefit of our clients. Plus, with an innovative culture and award-winning commitment to staff training and development, there is also an exciting opportunity for staff too. We can’t wait to get started.”
Louise Kingston at Livingbridge, said:
“We are delighted to welcome BDA to the Carousel group and to continue our support of Graham and the Board in their ambition to build Carousel into the stand-out market-leading European aftermarket parts logistics platform.”