Founded in 1916, Thomas Fudge’s originally delivered freshly baked bread to the West Country farming community by horse and cart. Today, the company’s biscuits, crackers and florentines are stocked by supermarkets including Waitrose, Tesco, Morrisons and Marks & Spencer, as well as retailers like Fortnum & Mason and Harvey Nichols.
When we first came across the business, it was still run by the Fudge family 100 years on. We backed Paul Vita and Vickie Best, who worked with Fudge’s as commercial and operations directors, to take over the business as joint managing directors.
During our investment, we worked with Thomas Fudge's to strengthen the management team and revamp their brand. In 2019 the business was acquired by Burton's Biscuit Co., the manufacturer of some of Britain's best-loved biscuit brands such as Jammie Dodgers and Wagon Wheels.
“We’re really excited about becoming part of the Burton’s family as we enter our next phase of development as a business and would like to thank Livingbridge for their support in our growth in recent years.”
Emma Davies, Thomas Fudge's CEO
“We’ve enjoyed working with the team at Thomas Fudge's over the last few years, helping to strengthen the management team and revamp the brand last year. We think the brand has enormous potential and wish them well as they embark on the next stage of their growth journey.”
Louise Kingston, Livingbridge
Bakery founded in Dorset
Investment by Livingbridge and interim finance director appointed
New savoury range launched
New branding launched with bold illustrations and logos to improve on-shelf stand out
Sale to Burton's Biscuits, one of the UK's leading biscuit manufacturers