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Getting Personal

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Online personalised gift retailer

A leading online retailer selling personalised and unique gifts. Established in 2005, the business started with just one product, a personalised calendar. It now sells over 4,000 items ranging from personalised cards, notebooks, mugs and chocolate to non-personalised items for general gifting. The business expanded its product range during investment, with Adam Holloway, partner at Livingbridge, commenting at exit, “John and Giles anticipated the growth of the personalised gifting market and did a brilliant job in building Getting Personal to where it is today. Over the last 12 months we have strengthened the marketing mix, launched new products including photo upload and upgraded the website.” Sales increased from £9.5m to £11.5m in the 12 months to April 2011.


“It has been a tremendously busy and successful 12 months with two transactions and strong revenue and profit growth. Livingbridge has been a very supportive investor and we now look forward to joining Card Factory, which is the UK’s leading card retailer.” 

John Smith, Co-Founder and joint managing director




Business established in South Manchester by John Smith and Giles Harridge


Livingbridge invest in to help the business become the UK market leader


Chairman and finance director appointed


Marketing director appointed


Sold to Card Factory