We are pleased to announce our investment Brainlabs, the data-led marketing firm. Working with a roster of leading brands including Formula1 and TUI, Brainlabs provides a single solution marketing model bringing together technology, biddable agency services and consultancy.
Founded in 2012, the company has grown organically from one to 240 people in just seven years. It has also been placed 1st in Deloitte’s Tech Track Fast 50, 5th in the Financial Times fastest growing companies in Europe, 5th in the Sunday Times Best Small Companies to Work For, and Masters of Marketing Agency of the Year two years in a row.
CEO, Daniel Gilbert, left Google to set up Brainlabs in his parents’ attic, having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach. The business looks to take advantage of a hugely expanding market with the forecast of the UK & US addressable market for performance marketing set to grow to £3.3bn by 2021. Brainlabs is headquartered in London and has grown its overseas presence through the 2017 opening of a US office in Texas, where the business has seen rapid growth.
The investment is being made through Livingbridge’s Enterprise fund and will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data, and email to complement its performance marketing capability.
Daniel Gilbert, CEO, commented:
“I’m buzzing. We’re going to hit the ground running and reunite creative and media with a full-service marketing agency built first and foremost around clients who want true partnerships, specialist expertise and market-leading growth. Our plan for the next five years is to build the biggest and best marketing agency in the UK. On a thirty year view it’s going to be the best marketing agency in the world.
As I always say, don’t stop me now, I’m having such a good time.
I am also excited to welcome Livingbridge as new partners in our business. Having met most mid-market PE firms it was clear to me that Livingbridge stood apart in their understanding of our sector, their ambitions for our business, and their track record of success as a firm.”
Matt Upton at Livingbridge, said:
“Brainlabs is a remarkable agency and an example of a robust British business which has grown from the strong UK business ecosystem, with an exciting future ahead. Given the market background, it is businesses like this that will establish the UK as a leader in innovative industries. We are delighted to be working with the team as they look to grow market share, both organically and through M&A.”