Livingbridge today announces the realisation of Upper Street Events to Immediate Media Co, the special interest content and platform company.
Upper Street Events is a specialist producer of unmissable consumer experiences, producing over 15 events a year at the heart of the UK’s thriving art & design, craft, cycling, dance and specialist travel scene.
Immediate reaches over 22 million affluent and engaged UK consumers monthly across a range of special interest sectors, including Food, Cycling, Parenting, Weddings and Craft. In the Craft sector alone, Immediate reaches over four million passionate and active crafters every month across its current content platforms.
Established in 1987, Upper Street Events received investment from Livingbridge and the Baronsmead Venture Trusts in 2014. Upper Street’s current portfolio of events include; the Cycle Show, the Knitting and Stitching shows, Festival of Quilts, Country Living Fairs, London Art Fair, New Designers, MOVE IT, Adventure Travel Show and The London Cruise Show. These events are attended by over 250,000 high influence, passionate individuals and supported by 3,700 exhibitors and 150 major sponsors.
Upper Street CEO Julie Harris, says:
“Immediate represents a perfect home for Upper Street’s market leading, consumer events. We deliver premium experiences in passion-led markets which complement many of Immediate’s core special interest brands, and will allow us to accelerate our growth, and benefit from Immediate’s extensive experience in delivering multi-platform content. We’ve really appreciated the support from Livingbridge during their investment, and after a terrific 2018, this heralds a new and exciting next phase for the business.”
Sanjay Panchal at Livingbridge, says:
“We’ve really enjoyed working with Julie and her team at Upper Street to build the business into a market leader for passion-led consumer events. The business is now well-positioned to benefit from the growing demand for engaging experiences from brands and consumers alike. We remain excited for Upper Street’s prospects and look forward to seeing them prosper on this next stage of their growth journey.”