Founded in 2008 and headquartered in Goring-by-Sea, West Sussex, Wob is a re-commerce business operating within the books sector, committed to acting as a force for good. Its purpose driven actions focus on three areas – the promotion of used goods; championing literacy by helping to make books more widely accessible; and taking action to reduce carbon emissions – each aligned with the UN Sustainable Development goals of responsible consumption, quality education and climate action.

Wob’s experienced leadership team, led by CEO Graham Bell, has developed a highly scalable and sustainable platform to support future growth. It sources its books via well-established charitable partnerships – including the British Heart Foundation – and directly from consumers through the Ziffit app, and then sells them through its own website as well as via Amazon, eBay and other specialist marketplaces. Since Livingbridge’s investment the business has increasingly grown into new markets – most notably in the US. Wob became a fully certified carbon neutral company in 2022 and continues to retain its B-Corp status.