INVESTMENT YEAR
2016
REALISATION YEAR
2019
SECTOR
Consumer
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Baker of remarkable biscuits

Founded in 1916, Thomas Fudge’s originally delivered freshly baked bread to the West Country farming community by horse and cart. Today, the company’s biscuits, crackers and florentines are stocked by supermarkets including Waitrose, Tesco, Morrisons and Marks & Spencer, as well as retailers like Fortnum & Mason and Harvey Nichols.

When we first came across the business, it was still run by the Fudge family 100 years on. We backed Paul Vita and Vickie Best, who worked with Fudge’s as commercial and operations directors, to take over the business as joint managing directors.

During our investment, we worked with Thomas Fudge’s to strengthen the management team and revamp their brand. In 2019 the business was acquired by Burton’s Biscuit Co., the manufacturer of some of Britain’s best-loved biscuit brands such as Jammie Dodgers and Wagon Wheels.

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Thomas Fudge's timeline

1916 Bakery founded in Dorset
2016 Livingbridge invest
2016 Interim finance director appointed
2016 New savoury range launched
2018 New branding launched with bold illustrations and logos to improve on-shelf stand out
2019 Sale to Burton's Biscuits, one of the UK's leading biscuit manufacturers