Superbike is the UK’s leading recommerce and financing platform for used motorbikes. The business deploys a digital-first model, operating across the value chain (purchasing, refurbishment, and sales). It also operates the UK’s leading motorbike financing broker.
The business is disrupting the traditional and fragmented motorbike market through a combination of 10+ years proprietary data and technology, established D2C methodologies and a well invested platform & infrastructure network. Superbike provides customers with an innovative, straightforward, and trusted process to sell and buy motorbikes.
Since Livingbridge’s investment, the company has completed acquisitions to accelerate the scaling of purchasing, scaled its processing capacity / national brand presence with further sites at Donington and Bradford, and continued to build upon its proprietary data and technology assets.
Since Livingbridge’s investment, the company has completed acquisitions to accelerate the scaling of purchasing, scaled its processing capacity / national brand presence with further sites at Donington and Bradford, and continued to build upon its proprietary data and technology assets.
The right tools for growth
We have worked with management to develop a strategy for more effective customer acquisition, including analysis to size and segment the market and research to build a clear picture of customer segments, their attitudes and purchasing behaviours. We’ve also built a new CRM to enable more effective customer management / targeting.
We supported the hiring of a new Chairman, Managing Director and HR Director to strengthen the senior management team through the company’s growth.
We supported Superbike on its acquisition of market-leading purchasing domains WeBuyAnyBike.com and WeBuyAnyBike.co.uk, significantly scaling the business’s purchasing capabilities to support growth.
