Superbike was founded in 2010 as a digital-first business which combines retail and sourcing online with a physical showroom operation in Macclesfield, Cheshire. It has grown to become the UK’s largest independent supplier of used motorcycles.
Superbike offers an extensive range of financing offers for its customers through its Superbikeloans.co.uk business, the UK’s leading finance broker in the motorcycle market.
The right tools for growth
We have worked with management to develop a strategy for better understanding target customers, including primary research to size and segment the market, and an online analysis to identify potential areas of demand and supply. This work has enabled management to build a clear picture of its target customer segments, their attitudes and purchasing behaviours.
We supported the hiring of a new Chairman to strengthen the senior management team through the company’s growth.
