INVESTMENT YEAR
2017
SECTOR
Consumer
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Used motorbike supplier and finance provider

Superbike was founded in 2010 as a digital-first business which combines retail and sourcing online with a physical showroom operation in Macclesfield, Cheshire. It has grown to become the UK’s largest independent supplier of used motorcycles.

Superbike offers an extensive range of financing offers for its customers through its Superbikeloans.co.uk business, the UK’s leading finance broker in the motorcycle market.

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The right tools for growth

Customer acquisition & retention
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We have worked with management to develop a strategy for better understanding target customers, including primary research to size and segment the market, and an online analysis to identify potential areas of demand and supply. This work has enabled management to build a clear picture of its target customer segments, their attitudes and purchasing behaviours.

Talent
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We supported the hiring of a new Chairman to strengthen the senior management team through the company’s growth.

Superbike Factory timeline

201 Superbike founded
2014 Launches superbikeloans.co.uk
2017 Livingbridge invest
2018 Shortlisted for Insider Media's Deal of the Year Award