INVESTMENT YEAR
2002
REALISATION YEAR
2007
SECTOR
Technology
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Integrated marketing communications agency

RLA (now April6) is a full-service marketing and communications group with offices in Bournemouth, Belfast and London. Clients have included Direct Wines, Goodyear Dunlop, Kingfisher plc, Teleflorist and Volkswagen Group.

We invested to support the company’s growth, and from investment to exit RLA doubled its profitability, expanded geographically and developed its range of marketing services.

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The right tools for growth

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We appointed a succession CEO as part of the investment rationale, allowing the founder, Roland Long, to retire. We also supported the hiring of a Chair to further guide the company’s growth.

RLA Media timeline

1984 RLA Group founded
2002 Livingbridge invests
2004 Appoints new CEO, achieving succession for the founder
2007 Appoints Chair
2007 Livingbridge realises investment with sale to The Mission Marketing Group