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Global provider of front-office software to the automotive retail industry

CitNOW Group provides market leading software products to franchised car dealerships to improve both efficiency and conversion of sales and aftersales. The suite of software products allow dealerships to digitally engage with a customer at the start of their purchasing journey via video, manage the customer through the sales process and then generate additional revenues and technician workflow efficiencies when the customer brings their vehicle in for service.


CitNOW Group started as CitNOW, an automotive video solution, founded in 2008. The business has expanded its suite of products through M&A and in 2021 CitNOW Group was formed. The most recent acquisition was WEB1ON1, an automotive messaging platform based in the Netherlands that broadens the reach, functionality and flexibility of CitNOW Group’s digital communications products throughout the customer journey.


Since its inception, CitNOW Group has rapidly established itself as a global market leader, with over 13 million sales opportunities created, 60 million videos processed and over 10,000 dealer installations across 64 countries to date. It is currently the most penetrated vendor of automotive software in the UK market, with approximately 75% of predominantly franchised dealerships using at least one of its products.

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