Chances are that if someone is claiming they can help you solve a problem in your business, they’re probably using terms like analytics, AI and machine learning fairly liberally. In this environment it can be pretty difficult to understand where analytics can really be used to drive decision making.
Especially as in many businesses they’re collecting data, but they’re not transforming it into something that is commercially understood and applicable. In this webinar we will take you through some best in class examples of where application of a data driven strategy can really transform business value and talk you through how to get there.
What will you learn from this webinar?
In this webinar Dave Kirby talks us through how to understand the real lifetime value of your customers, how this enables marketing to become a profit centre rather than a cost centre, and what it could mean for your business.
Established in Hull in 1999, Giacom is a specialist cloud services marketplace which provides cloud services to the SME market via the Information Technology Consultants (ITCs) community.