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“Understanding what makes a business tick is fundamental to supporting strategic decision making”

Our portfolio companies often tackle mission-critical strategic choices in the formative years of their development. My role is to support management teams through this process.

I work in the value strategy team at Livingbridge, partnering with both management and investor teams to support strategic decision making. Whether identifying attractive customer segments, refining a proposition or thinking through operational complexity, my role is to help structure thinking and draw on expertise from the Livingbridge network. I really enjoy spending time with a management team to understand what makes their business tick. This is integral to the decision-making process, ensuring that the choices made balance ambition and practicality.

I'm a digital and data geek, and joined Livingbridge from a travel technology company, where I spent the last 2 years leading online consumer brands. In that role I was responsible for driving growth through channel strategy, new customer acquisition and the development of web, app & loyalty products. Prior to that, I spent 7 years as a strategy consultant at PwC, focused on the consumer and tech sectors (with vending and caravan parks a speciality!). Most of my projects involved working with private equity firms and/or their portfolio companies.

I have a young family and enjoy frequent trips to the park and building Lego. You might also find me in the gym, looking for trendy coffee shops, and trying (and failing) to recreate recipes from Masterchef.

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