by Susie Stanford

Consumption pattern convergence; how B2B is embracing on-demand

In our latest services sector ‘In-Focus’ report, Susie Stanford looks at the rise of the on-demand b2b economy.

The meteoric rise of the on-demand consumer economy, in which we rent goods and services only when we need them rather than buying them outright, has wide-reaching implications. And now there is evidence that business to business (B2B) enterprises are moving in the same direction.

From office space and 3rd party warehouses, to gig economy employees and software as a service infrastructure, businesses seem to be eschewing asset purchases in favour of hiring resources as and when they are needed.

In this report, Susie looks at how the structural shifts in the way we buy products and services as consumers are increasingly impacting the decisions we make as business owners.

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