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RLA Media

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Integrated marketing communications agency

RLA is a full service marketing and communications group with offices in Bournemouth, Belfast and London. Clients have included Direct Wines, Goodyear Dunlop, Kingfisher plc, Teleflorist and Volkswagen Group.

 

Doubling profitability and communicating vision  

  • From investment to exit RLA doubled its profitability, expanded geographically and developed its range of marketing services. At the time of investment Roland Long, chief executive of RLA Media, said,  “Livingbridge immediately saw the importance of RLA Media’s offering and brought an in depth understanding of the sector.  They had the vision, in what is generally a difficult time for marketing services, to see the strength of RLA and the opportunities going forward.”
  • The founder Roland Long retired in 2004 following a founder succession programme.
  • In 2007 RLA was sold to The Mission Marketing Group PLC, the UK’s largest national group of creative communications agencies outside of London employing over 950 people in over 24 offices across the UK plus offices in Shanghai, Vietnam, Hong Kong, Singapore, Malaysia and San Francisco.

 

“Our partnership with Livingbridge has been invaluable in growing RLA to where we are today by helping us enhance our skills in automotive, retail and media. They have also been very supportive of our desire to become part of The Mission Marketing Group.”

Simon Dodd, CEO  

Timeline

1984

RLA Group is founded

2002

Livingbridge invest in RLA

2004

Succession achieved for the founder as part of the investment rationale

2007

Strong chairman from the Livingbridge network appointed to support the executive team and position the business for exit

2007

RLA group is sold to The Mission Marketing Group delivering a strong return for all shareholders