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Luxury for Less

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Online bathroom retailer

Luxury for Less designs and sources its own products, supplying direct to consumers online, through its website Bathempire.com, now rebranded as soak.com.

 

A well designed growth plan for an entrepreneurial business 

  • Following our investment the business moved into new premises, more than doubling the size of its previous base. This provided it with the capacity to handle the growth in product range and activity.
  • The sale to Wolseley, one of the world’s largest trade distributor of plumbing and heating products, and a leading supplier of building materials, allowed the team to accelerate growth plans internationally. Matt Upton, Livingbridge, said at the time of the sale, “We have enjoyed working with a capable and developing management team in delivering very strong growth whilst continuing to invest in the platform, which will see the business well positioned for the next phase of development.”

 

“We were looking for an investor with a proven track record in supporting fast-growing, online businesses and Livingbridge fit all those criteria for a fruitful and successful partnership.”

Chris Li, co-founder and CEO 

Timeline

2006

Business founded by Chris Li and Vicky Wang

2012

The business is recognised as Small Online Business of the Year at the National Business Awards

2013

Livingbridge invest in Bath Empire to support its continued expansion and further develop its product range

2014

Luxury for Less Ltd is named No.64 on The Sunday Times fastest growing private company 2014

2014

Continued focus on building the team to enable founder succession and investment in the platform to support ongoing revenue growth 

2015

Luxury for Less Ltd is sold to Wolseley

2016

Bathempire.com rebrands as soak.com