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Inspired Thinking Group

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Provider of marketing workflow systems

Birmingham based Inspired Thinking Group (ITG) provides services that help marketing departments operate more efficiently by improving their campaign planning, content control and print management.

 

Trebling sales for a marketing services company

  • We supported management in its acquisition of Total Marketing Service whose workflow software sits at the heart of the Media Centre platform, a cloud based technology which allows clients to manage their marketing operations in real-time on any device. The acquisition enabled the business to enter the fast growing market of workflow management systems, introducing additional innovative services to their customers.
  • ITG established itself as one of the market leaders in retail marketing services in the UK. It successfully built its reputation through development of its innovative Media Centre technology platform and relentless focus on customer service. 
  • ITG’s list of impressive clients grew during the period of investment, with sales increasing from £14m in 2010 to £43m in 2013. At exit, Pete Clarke, partner at Livingbridge, said, “ITG is a fabulous business led by CEO, Simon Ward and an incredibly talented team. ITG has changed the face of traditional marketing for retailers and brand owners delivering control, lower cost and a reduced time to market without stifling creativity – a marketeers dream! We have enjoyed every minute of working with Simon and the team and wish them well in the next phase of growth.”
  • ITG continues to grow, expanding into office space in Birmingham to accommodate more than 350 staff. It has also acquired big data company, Creator, and won two Technology Innovator Awards for ‘Best Technology-Focused Marketing Services Company’ and ‘Best Proprietary Marketing Software’ for Media Centre.

 

 “ITG is a dynamic, ambitious business that is pushing back the boundaries of traditional marketing. To do this we need an agile business culture and Livingbridge have supported this culture superbly.” 

Simon Ward, CEO

 

Timeline

2009

ITG formed by CEO Simon Ward, formerly commercial CEO of St Ives plc., following his acquisition and integration of three independent Birmingham based marketing businesses.

2010

Livingbridge invest in ITG

2010

ITG acquires Total Marketing Service LLP

2012

Finance director from Livingbridge network appointed

2014

Livingbridge sells its stake in ITG